Why do people choose apartments in Columbia sc to live in? Someone studying in the University of South Carolina will need to find a living place near the university right? Likewise the staff members of the school would also prefer a living place in the same city. So there is a gentle mixing of students and professionals throughout the residential areas of the city. The downtown presents a lot of activity and entertainment. Those who are looking for exciting weekends are likely to find an apartment in the center of the city. Columbia itself is a region that is known for entertainment in the state.